It is no brainer that the arrangement and aesthetics of every section should match with your brand and yet be different from each other. Sounds difficult, but it is not that difficult to achieve. The solution to this complex problem lies in the lighting for each section of your store.
Several experiments over the years have said that well-lit areas within grocery stores have an immediate impression on customers. It can significantly increase the intent to buy amongst them.
According to a study by Luxerview, LED light lit areas sold 2% more than other areas. Although LED lights are sometimes more expensive than Fluorescent lights, in the long run, they turn out to be cheaper. LED lights consume less electricity and hence store owners can save money on electricity bills. Yes, that’s right! (and economical)..
Now that you have changed your mind about LED Lightings, let us look at how different type of lights can help accentuate colour of certain products:
- Butcher’s Shop: Grocery store owners should keep in mind that Butcher’s shop should be arranged in lighting where the predominant colour is RED to make the meat look more appetizing.
- Bakery: This section of your store should be bright to make it look fresher. Some warmer tones like YELLOW, BROWN, AND ORANGE can help you achieve that effect for your bakery section.
- Fresh Produce: This is one of the most important part of your store because unlike packaged products the appearance matters more here. Fresh produce looks enticing under more natural lights. Therefore, warmer colours but a bit natural would suit (consider GREEN).
- Seafood: When you think of seafood, the immediate thing that comes to everyone’s mind is SEA! BLUE is your colour here… however, this is only true for white-fleshed fishes. Salmon and Shrimp can be displayed in a PINK hue setting to make it look more appealing in front of the customers.
Do not stress, we have a solution to fit your needs. An undershelf LED solution to capture your customer’s attention, showcase products, and INCREASE SALES!!
The Focal System has been carefully developed to provide a simple yet highly effective solution for retailers that is easy to install (Yes, DIY) and looks great. Feel free to read more about it here.
